Pura Vida Bracelets and Anklets

It All Started

In the summer of 2010

when two Southern California friendsGriffin Thall and Paul Goodmantook a college graduation trip down to Costa Rica. Between the stunning sunsets, killer surfing, cool beach towns and awesome people, it didnt take long for Griffin and Paul to fall in love with the laid-back lifestyle.

One Day

After catching some waves…

they came across two artisans named Jorge and Joaquin, whose colorful handcrafted bracelets captured the simple beauty of Costa Rica. Sadly, Jorge and Joaquin were struggling to survive on their artisan wages, living with their family in a single room with three beds. Desperate to find some way to help, Griffin and Paul asked the artisans to make 400 bracelets to take home with them. And thats when the fun really began…

BACK IN SAN DIEGO,

Griffin and Paul

put the bracelets on display in a local boutique, selling out completely within just a few days. And it hit them: These pieces were more than just simple friendship bracelets. They were a movement that celebrated the simple things in lifeor Pura Vida, as Costa Ricans would call it. Translating to pure life in Spanish, pura vida is more than just a saying. Its a lifestyle of sorts. One thats all about enjoying lifes little pleasures, slowing things down and living life to the fullest.

To Spread the

“Pura Vida” Spirit

Griffin and Paul teamed up with Jorge, Joaquin and other artisans to create handcrafted bracelets in endless color combinationseach one as unique as the person wearing it. What started out as selling just a few bracelets a week has grown into a worldwide movement with millions of bracelets sold each year.

Pura Vida

Was given a chance

to spread the pura vida lifestyle globally through responsibly made products that inspire positivity and give back. Over the last few years, weve partnered with more than 300 charities around the world to donateover $5 millionto causes you care about. Were always striving to do more and are constantly on the lookout for more charities that can benefit from Pura Vida.